18
Instagram Followers
The campaign’s primary KPI and the most important result for evaluating creative performance.
Instagram Follower Campaign
Turning profile visits into qualified followers.
A focused breakdown of Rissa Yaw’s Instagram follower campaign, including ad spend, follower acquisition costs, winning creatives, underperforming ads and the next optimization priorities.
Campaign Overview
Performance at a glance.
The campaign generated a high volume of profile visits. The main opportunity is shifting more delivery toward the creatives that are producing actual Instagram followers at the lowest cost.
$6.04
Average Cost Per Follow
Total campaign spend divided by the 18 attributed Instagram follows.
779
Instagram Profile Visits
The ads successfully generated interest and drove users to Rissa’s Instagram account.
$108.71
Total Ad Spend
The total amount spent across all six video creatives during the campaign review period.
Conversion Review
Profile traffic was strong. Creative quality determines the result.
Rissa’s Instagram profile is already properly optimized. The next improvement should come from sending more qualified visitors through stronger follower-focused creative messaging.
Profile Visit-to-Follow Conversion
Out of 779 profile visitors, 18 became followers. This gives the campaign an overall visit-to-follow conversion rate of 2.31%.
779 profile visitors
18 followers
Optimization Focus
01
Prioritize follower-producing creatives
Shift attention from profile-visit volume to cost per
Instagram follow.
02
Evaluate spend against follower quality
Ads receiving the most budget should also contribute
proportionally to follower growth.
03
Use clearer follow-focused calls to action
Give viewers a direct reason to follow before they reach
the Instagram profile.
Creative Breakdown
Which ads generated actual followers?
The creatives are ranked based on Instagram follows, cost per follow, ad spend and visit-to-follow conversion—not profile visits alone.
01
VID 01 | You’re Not Stiff. You’re Untrained.
Most Efficient
$10.15
Ad Spend
4
IG Followers
$2.54
Cost Per Follow
77
Profile Visits
5.19%
Visit-to-Follow Rate
02
VID 05 | Stop Wasting Years
Highest Follower Volume
$34.30
Ad Spend
8
IG Followers
$4.29
Cost Per Follow
221
Profile Visits
3.62%
Visit-to-Follow Rate
03
VID 04 | Your Handstand Isn’t a Balance Problem
Stable Performer
$13.08
Ad Spend
3
IG Followers
$4.36
Cost Per Follow
86
Profile Visits
3.49%
Visit-to-Follow Rate
04
VID 06 | StrongFlex 90-Day Transformation
Paused
$48.35
Ad Spend
3
IG Followers
$16.12
Cost Per Follow
377
Profile Visits
0.80%
Visit-to-Follow Rate
05
VID 02 | The Plateau Isn’t Normal
Testing
$1.86
Ad Spend
0
IG Followers
—
Cost Per Follow
15
Profile Visits
0%
Visit-to-Follow Rate
06
VID 03 | Too Old? No.
Testing
$0.97
Ad Spend
0
IG Followers
—
Cost Per Follow
3
Profile Visits
0%
Visit-to-Follow Rate
Key Findings
What the campaign is telling us.
The strongest opportunity is to consolidate performance around the ads generating qualified followers and expand those winning creative angles.
83%
Three creatives produced most of the followers.
VID 01, VID 05 and VID 04 generated 15 of the campaign’s 18 Instagram follows while using $57.53 of the total ad spend.
44%
Almost half of the budget went to the weakest proven ad.
VID 06 used $48.35 of the $108.71 total spend but generated only three followers at a cost of $16.12 each.
44%
One creative generated almost half of all followers.
VID 05 produced 8 of the 18 Instagram followers from $34.30 in spend, making it the strongest creative for follower volume.
Optimization Plan
Recommended next steps.
Continue gathering data while directing more attention toward the creatives that are already generating qualified Instagram followers.
Keep VID 01, VID 05 and VID 04 active
These three ads generated 83% of all Instagram follows and delivered the strongest cost-per-follow performance.
Keep VID 06 paused
The ad consumed $48.35 in spend but produced only three followers at $16.12 each, making it the least efficient proven creative.
Continue controlled testing of VID 02 and VID 03
Both ads have spent less than $2 and do not yet have enough data for a reliable performance decision.
Create more variations of the winning hooks
Build additional videos around being untrained rather than stiff, wasting years without structure and solving specific handstand limitations.
Add stronger follow-focused calls to action
Use direct CTAs such as “Follow for structured flexibility training” or “Follow for practical handstand progressions.”
Evaluate spend against Instagram follower results
Budget decisions should be based on Instagram follows, cost per follow and visit-to-follow rate—not profile-visit cost alone.
The next phase is about investing more in the ads that generate qualified followers.
Rissa’s Instagram profile is already optimized. The campaign’s next improvement should come from consolidating spend around the three strongest ads and producing more creative variations based on their proven messaging.
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